Our Objective Is To Maximize Proceeds
From The Sale Of Your Ecommerce Business

Typically, we recommend preparing your Exit Path 2-3 years before exit.

This gives adequate time to significantly increase valuation and sale price.

Also, we need time to clean up your books and make the business optimally appealing to buyers.

When Is The Right Time To Sell An
Ecommerce Business?

That may sound simplistic, but it’s true; you don’t want to sell when it’s a bad time to sell. It’s a bad time to sell when:

The economy is down and the bottom is falling out of the market.

It’s a buyer’s market, and your business will be competing with too many other similar businesses.

You’ll only get a rock bottom price because you’re desperate to sell, or your company is in bad shape to sell.

The Right Time To Sell Is When It’s Not A Bad Time To Sell


A Typical Exit Path From An Amazon Business…

Identifying A Broker And Paying A Hefty Commission.

You may believe that paying a broker 8-12% is a necessary evil.

Here’s the thing, I saved 10% when I sold my own business—that’s a $1M savings!

What do brokers do for you? They help you find the buyer. They help you navigate the sale.

A Typical Exit Path Using Branded Seller

We Like To Give You—As A Client—Confidence
That You Can Sell Your Own Business

We believe that you can find your own buyer. You’re a businessperson who has done business for years. You can do it!

Branded Seller can coach you through the process, and save you that commission.

Every company is different, and every client’s exit needs are different.

The Exit Path we provide is customized to your situation.

In general, the following describes Branded Seller’s Exit Path.

Phase 1: Discovery
STEP ONE: Your Exit Path Begins With An Exit Discovery Consultation

We start with an in-depth consultation about your exit plan ideas and intended exit date.

We discuss concerns and issues that need to be resolved prior to exit.

We also do a bit of high-level consultation about potential strategies and tactics.

We Can Coach You Through An Exit

My goal is not to sell you on anything; it’s to help you discover your best exit strategy.

You don’t pay us when we coach you to maximize your exit value.

Why would I do that?

We’ve been through the business-sale challenge myself—wading through all the options. It’s tough. You don’t want to do it alone.

We Have Vetted Buyers Who Can Complete A Purchase

We maintain a solid list of vetted buyers who are capable of completing a purchase.

We get a commission from our buyers when you sell, so we don’t have to charge you for the Exit Coaching.

When we increase your profit and value, we increase our exit commission from the buyer.

That’s how it works.

Intended Timing Of Your Exit Determines Next Step

There are a lot of factors that determine ideal timing of exit.

And here’s the thing: markets, potential buyers, and the economy change quickly.

You could have an identified ideal time-to-sell, and circumstances can change on a dime.

The Most Important Thing—The WHY Of Your Exit

In our conversation, we lead with your WHY—ready to retire, can’t work anymore, ready for something else.

Every seller has a unique WHY, and that determines the best approach to the exit—for that seller.

STEP TWO: Choose Between Short-Term Or Long-Term Exit Path

What we do next depends on whether you intend to sell quickly or grow the business more before selling it.

The two paths to sale are entirely different.

Short Term: Ready-To-Sell Path (12-18 Months)

If you want to sell now, it’s a simple process.
  • We strategize quick wins to increase your profit.
  • You decide which quick wins make sense.
  • We do those quick wins for you.
  • We guide you to package your business as attractively as possible.
  • Then we start to make introductions for you to vetted buyers on our list.
  • We coach you through the sale, and help you get the best price.
  • We get a commission from the buyer once the sale is completed.

Longer-Term: Grow-To-Sell Path (18 Months To 5 Years)

If your timing is a little further off (at least a year), we design a Profit Plan to increase revenue and value.
  • Create a Strategic Plan To Exit.
  • Analyze opportunities and identify which to pursue.
  • Develop Profit Plan and target date to exit.
  • Execute growth tactics.
  • Determine optimum exit readiness and timing.
  • Prepare financial and marketing package.
  • Coach you through assessing buyers and the sales process.
  • Complete the deal and exit.

How We Charge You For These Services

Short Term: Ready-To-Sell Path (12-18 Months)

These are the costs you can expect to pay for our  on the short-term path.
  • Exit Coaching = Free.
  • Operator costs for Quick Wins.
  • Buyers Pay Commission—Not You.

Longer-Term: Grow-To-Sell Path (18 Months To 5 Years)

These are the costs you can expect to pay for our services on the longer-term path.
  • Exit Coaching = Free
  • Monthly Operator Retainer to cover overhead while we grow your business ($1K-50K a month depending on requirements).
  • Revenue-share (1-5%), based on revenue increased from starting baseline.
  • A Success Fee (20%) on exit, based on the increased valuation of your business over baseline. If we don’t increase your value, we get no fee. We only win when you win.
  • Buyers Pay Commission—Not You.
Phase 2: Agreement
STEP ONE: Sign A Non-Disclosure Agreement

Before we get into the details of negotiating our contract, we sign a mutual Non-Disclosure Agreement (NDA).

STEP TWO: Review Proposal And Sign Agreement

We develop a proposal for the right services given your timeline to sale.

We present the proposal and negotiate a final agreement.

STEP THREE: Onboarding

Auditing the books has three primary purposes.

  • Determining initial valuation at the beginning of our engagement.
  • Understanding the financial realities of what is possible for the business. This helps us determine the best strategies and tactics.
  • Cleaning up the books, and getting them into optimum condition to share with a potential buyer. Because buyers will review the previous two or more years, it’s critical that your books are squeaky clean.
Get Access To Seller Central Account

We access your Seller Central account to do a deep dive on your current product lineup, performance, and data.

Phase 3: Analysis
Compare your products against competitors’ products.
  • How does pricing compare?
  • How does ranking compare?
  • How are you converting compared to competitors?
  • How does your pricing strategy compare to competitors?
STEP ONE: Quantify The Market

Quantifying the market tells us how much extra juice comes from the squeeze.

We’re looking for specific tactics we can execute to increase your business value.

We focus on the biggest opportunities to increase your market share.

Analyze the size of the market in relation to the brand share.
  • What is the brand revenue relative to the percentage of market share that the brand has?
  • Is there a product/market fit?
Determine potential products that could be developed.

After analysis, are there new products that could be developed to add revenue and increase value?

STEP TWO: Perform Opportunity Analysis

The core business consists of your best products on your best platform.

We focus on your largest products and largest channel to start.

We’re also looking for other opportunities that dovetail with the core business.

The Deciding Factor Is Always...

Is The Opportunity Worth The Payoff After Doing The Work?

Phase 4: Strategic Plan To Exit
STEP ONE: Develop Profit Plan And Target Exit Date

After analyzing the business, we present you with a Profit Plan.

We discuss the details and collaborate to fine tune the plan.

We determine a target exit date that we’re shooting for.

Target exit date determines the timeline for sequencing all tactics.

STEP TWO: Execute Growth Tactics

This is the really fun part for us—pulling all the growth levers and enjoying seeing your revenue, profit, and market share grow.

We use a lot of different tactics including any on this long list of possibilities.

  • Optimize the listings to increase sales.
  • Analyze and optimize conversion rates.
  • Develop and manage a paid search strategy that increases sales.
  • Maintain focus on keyword ranking to keep your listings at the top of searches.
  • Explore and (as appropriate) exploit new channels and/or markets.
  • Develop and launch new products.
  • Relaunch products that are not performing adequately.
  • Manage product lifecycle for maximum profitability.
  • Determine and produce product bundling and kitting.
  • Reduce product costs by improving sourcing.
  • Improve in-stock rates, and provide timely sell-through of dead stock.
  • Monitor, audit, and repair profit leaks.
  • Produce Summary Statement of activities, and metrics for each quarter.
Phase 5: Finalize Target Exit Date
STEP ONE: Determine Optimum Exit Readiness And Timing

Note that readiness and timing are not fixed targets.They require a constant calculation and reevaluation.

There is both an art and a science to assessing the current state of the market vs. your current readiness.

We monitor your business valuation over time.

As conditions change, we reconsider both readiness and timing and advise you.

Readiness Is Determined By Both Internal And External Factors

When it comes to selling your ecommerce business, readiness and timing are fluid. There are internal and external factors to consider.

It could be as simple as the fact that you’ve achieved your best month ever, and it feels like time to sell and sit back and enjoy life.

Or you might think about keeping the business and letting Branded Seller continue to grow it for you.

Internal Factors To Consider

  • The business is well organized so that it is attractive to buyers.
  • The books are clean and clear, and the numbers make the business a good buy.
  • Internal timing is driven by value. These are the questions that are relevant to internal timing.
  • Even though I'm ready to sell, should I sell now or wait to make more money?
  • Am I selling because I have to vs. because I want to?
  • Am I satisfied with the valuation at this point, or should I hold on and grow the business a while longer?

External Factors To Consider

  • External timing is driven by the health of the outside buyer market, market conditions, and economic factors.
  • It’s also driven by the market appetite for acquisitions, and the valuation numbers driven by that appetite.
Phase 6: Sell!
STEP ONE: Prepare A Financial And Marketing Package

Once we’ve mutually determined that readiness and timing are optimal, it’s time to sell.

  • We organize a package (Prospectus or CIM or OM) to approach potential buyers.
  • The package essentially tells the story of the business, and why a buyer might consider purchasing it.
STEP TWO: Validate Buyer Interest

One critical step is to validate that buyer interest is in line with your timing.

The market changes quickly and economic, political, geopolitical, and supply chain issues can all affect buyer interest.

STEP THREE: Offer The Business For Sale To The Market

We cast a wide net for carefully vetted, capable buyers who are in the market to buy businesses like yours.

  • This is where it turns into exciting fun getting to share your business growth story with potential buyers.
  • It’s even more fun to show potential buyers that your business will be more expensive in a month, and even more expensive in two months.
  • We can provably show that the value of your business is growing as we claim.
  • Revenue growing month-over-month, growth trajectory track record, and future planned growth demonstrate that the value is increasing predictably.
  • Obviously, that makes your business a hot commodity!
STEP FOUR: Validate Buyer Capability

Once a buyer expresses interest, we validate their capability to purchase. We look at a lot of factors, including:

  • Capability—Is the potential buyer capable of buying and operating the business you are selling?
  • Credibility—Do they have credible ecommerce experience and an investment track record that shows ethical behavior?
  • Cash—Do they have the cash available to successfully complete the purchase?
STEP FIVE: Buyer Reviews The Business

Once we’ve determined that the buyer is capable, they get access to review all the company information.

We answer all questions promptly and respond to any requests as needed.

The buyer makes an offer, and we finalize negotiations.

STEP SIX: Conclude The Sale!

We conclude the sale and all celebrate together!

It’s a fantastic and fun journey to grow a business to sell for increased value. We’re all congratulating ourselves on a job well done.

And The Best Thing is...

We Coach You Through The Whole Thing—FOR FREE!